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National Aeronautics and Space Administration Graphics Standards Manual

Designed by Richard Danne and Bruce Blackburn, 1975

In 1974, in Washington DC, Richard Danne and Bruce Blackburn, partners in a small New York design agency, presented their vision for a new design and communications strategy for NASA. The space agency accepted the work, which was contained in a ring binder and called the NASA Graphics Standards Manual. The extensive document included instructions on designing every aspect of the new branding – from letterheads to space shuttles.

The new identity, spearheaded by a logo that would come to be known as the ‘Worm’, provided NASA’s departments with a common voice through which they could speak as one cohesive unit.

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